Case study example of the benefits of advertising in The Ultimate Planning Guide for Small Business

Dell is using The Ultimate Planning Guide for Small Business as a unique promotional tool to reach the valuable small business market as part of a national marketing campaign.


Summary of the key benefits for advertisers are:

	Promoted by Dell with an 8 week marketing campaign reaching over 1 million small businesses
	The Guide is mailed directly to 50,000 small business owners/managers who respond to the campaign
	Full of valuable information & planning tools that will add value to any small business
	Advertisements positioned next to relevant editorial for maximum impact
	Designed to be used and referred to on an ongoing basis